Driving data further: How NTT DATA supports The Open as the Official IT Provider
Since 2013, NTT DATA has enjoyed a close partnership with The R&A as the official patron and IT provider for The Open – the world’s oldest golf tournament. Over these years, we have leveraged cutting-edge technology to enhance fan experiences, from the creation of the NTT DATA Wall in 2014 to the analysis of billions of data points to offer fans real-time insights during play.
Last year, we celebrated a decade of innovation with the launch of our ground-breaking NTT DATA’s Digital Twin technology, ShotView. This year, the technology advancing the experience promises to bring even more insight and immersive experiences to fans. As always, our focus is on elevating the experience for golf enthusiasts and newcomers to the sport - whether they're on the course, at home, or on-the-go.
Our partnership with NTT DATA has been instrumental in driving innovative change at The Open since 2013. From the introduction of digital scorecards to the latest innovations like the NTT DATA Wall and the digital-twin powered ShotView, we have raised the bar for digital fan experiences.
Our goal is to engage as many people as possible with the sport of golf, and providing attractive digital offerings is key to that. By offering a depth of information, we are able to pull in more fans and increase their love of the game. Once again, we are excited to progress our journey of delivering the most relevant, innovative, and interesting digital experiences for fans with the help of NTT DATA.
The digitisation of sports: A game-changing transformation
The world of sport has undergone a significant change in recent years, thanks to the digital revolution. Data-driven insights have become essential for improving athletic performance, enhancing fan experience, designing better equipment and gaining valuable business insights.
Moreover, real-time data and analytics have transformed how sports are consumed through online and broadcast media. Fans can now enjoy a constant stream of insights, overlays, comparisons and predictions, making data as important as video and audio content.
In golf, technology has become an integral part of the game, impacting both professionals and amateurs. The fusion of data and analysis, presented in an easy-to-consume format, has made golf an even more thrilling sport to watch and follow.
What we’ve achieved with The R&A over the past decade has been incredibly rewarding, and it is fantastic to see such great solutions produced. Our goal is simple: bring fans as close as possible to the action through data. Golf is a game of statistics. Tiny variables can have huge impacts; details matter, and the more data fans can access, the richer their experience becomes.
We look forward to building more exciting innovations together with The R&A, providing even more incredible fan experiences.