The next wave of retail: smarter, faster and more connected
Retail is no longer just about products; it’s about creating seamless, personalized experiences that resonate with today’s connected consumers. We’re at the forefront of retail transformation, equipping the world’s leading retailers with cutting-edge solutions driven by AI, cloud and data analytics to reimagine how they engage with customers, streamline their operations and stay ahead of the competition.

Our Impact
years’ extensive experience in the retail sector
global retail clients
of the global top 15 retails are NTT DATA clients
retail-specific SMEs and consultants
Our Services
Discover how we can transform your retail operations.
Retail
Supplier and Sourcing Management
Optimize procurement process through strategic cost management, operational efficiency and proactive supplier collaboration using data-driven and AI enabled solutions.
Retail
Product Development and Merchandising
Accelerate innovation through agile methodologies and continuous delivery, ensuring robust, scalable and user-centric digital products.
Retail
Consulting Services
Optimize operations, enhance customer experiences and stay ahead of market trends with our retail consulting services. From digital transformation to AI-driven insights, our retail consulting services empower you to adapt, scale and compete.
Retail
Production and Quality Control
Enhance operational efficiency and ensure product excellence through advanced process optimization and predictive maintenance.
Retail
Supply chain and logistics
Optimize inventory, transportation and logistics operations with scalable, integrated solutions for cost efficiency and agility.
Retail
Store operations
Create seamless shopping experiences and improve in-store efficiency with smart layouts, technology integration, data-driven insights and implementing e-commerce and m-commerce solutions.
Retail
Customer experience
Transform customer experience through seamless, personalized interactions across all channels, enhancing customer satisfaction and loyalty through data-driven insights and innovative solutions.
Retail
Financial management and compliance
Simplify financial operations with predictive analytics, real-time reporting and compliance-focused solutions to drive profitability.
Selected Solutions
Asset Based Solutions
Syntphony Payments
It is NTT DATA's SaaS payment management platform. It offers full control and flexibility to create value for the end customer and securely manages all payment methods and channels.
Asset Based Solutions
Syntphony Perfect Store
Syntphony Perfect Store revolutionises product recognition and in-store payments. It enables direct product recognition with augmented reality and AI-powered machine learning. Welcome to the perfect shop and the perfect category.
Asset Based Solutions
Syntphony Pricing Management
Smarter pricing and higher profits. Syntphony Pricing Management addresses the challenges of traditional pricing with intelligent pricing management that ensures consistency across all channels. It allows you to track every pricing process at any time.
Asset Based Solutions
Syntphony Loyalty
It is the centralised SaaS platform in the cloud that integrates all loyalty solutions to achieve business objectives by influencing customer behaviour and surprising them with an innovative, useful and personalised user experience. A solution that also includes collaborative elements, social networking and gamification.
Asset Based Solutions
Syntphony Conversational AI
Syntphony Conversational AI is an enterprise platform for creating and managing virtual agents that uses artificial intelligence with Generative AI to understand and deliver hyper-personalised responses to users.
Asset Based Solutions
Syntphony Sales
It is the centralised SaaS platform offering a complete set of omni-channel retail solutions tailored to a variety of needs, both physical and digital. With a robust web services architecture and open source middleware, it ensures seamless integration across all major hardware vendors.
Latest Insights
Tech Solutions & Integration
Hybrid data centers: It’s time to rethink your infrastructure strategy
Case Studies

Retail
NTT DATA revolutionises the L'Oréal shopping experience with AI
Lore, a beauty advisor powered by NTT DATA's conversational AI platform, offers personalised customer service and product recommendations that can be ordered on the fly.
Read the case study
Retail
Revolutionizing retail trade spend with GenAI
We helped executives unlock $10 million in revenue at this global beverage leader through easy access to data and insights, powered by GenAI.
Read the case studyLatest Insights
Partnership
Google Cloud Next 2025
Tech Solutions & Integration
Hybrid data centers: It’s time to rethink your infrastructure strategy
How can we help you
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