Great digital products are the catalyst for business growth
Create brilliant, usable digital products that level up customer engagement, improve customer experiences and foster increased loyalty to generate business growth. Our services put people at the core of human-augmented CX. Our solution-focused design experts craft exceptional and intuitive digital experiences that make every touchpoint between your business and your customers a memorable one. Partner with us to create compelling digital products that resonate with your audience and drive sustained growth.
Experience Design
Enhance your digital interfaces to meet the diverse needs of your audience, and create intuitive, engaging and inclusive interactions through our Experience Design service. We focus on optimizing functional, visual and textual elements to create user-friendly interfaces, behaviors and navigation systems. Our commitment to inclusivity is reflected in our use of inclusive design principles and robust systems that make digital interfaces accessible to all users. We conduct thorough accessibility audits to assess compliance with standards like the Web Content Accessibility Guidelines (WCAG) and provide actionable recommendations for improvements. By tailoring user flows, customer journeys and experience models to align with user expectations and business goals, we enable a seamless engagement from start to finish. Our strategic development of sitemaps, taxonomies and indexing systems enhances navigation and usability, improving user satisfaction and loyalty.
Digital Products
Create market-leading, data-driven products that align with your business objectives and drive significant market growth. Our approach to product design results in products and services that are strategically sound, sustainable and scalable. You’ll benefit from a partnership that goes beyond technical support to a deep collaboration in developing solutions that are tailored to both market needs and the specific goals of your organization. Work with us to improve operational efficiency and customer engagement and gain a competitive edge, ultimately leading to increased profitability and market share
Immersive Experience
We create immersive experiences that take enterprises in any sector to new dimensions of customer engagement and operational efficiency. Our approach blends cutting-edge virtual reality (VR), augmented reality (AR), and mixed reality (MR) with deep industry insights to deliver immersive experiences that captivate and engage. With our services, you’ll not only meet meeting growing consumer and employee demands for interactive environments — you’ll exceed the expectations of tech-savvy customers. From immersive marketing strategies that create unforgettable brand experiences to enhanced customer service platforms, improved employee training programs and the facilitation of live virtual events, our solutions are tailored to take your business forward.
Our Impact
CX and design professionals
studios across the globe
global clients in a range of industries
customer engagements facilitated each year
Case Studies
CX and Digital Products
Data-driven digital experiences: how to turn customers into your biggest fans
Digital Transformation Journey Down Route 66 highlights the importance of DX for customers along US iconic highway.
Read the case study
CX and Digital Products
dōcō by Renfe
The dōcō app allows users to plan trips and buy tickets and mobility services on one platform
Read the case studyAwards and recognition
Everest Group | 2024
Major Contender, Enterprise Immersive Experience Services PEAK MATRIX® Assessment 2024
ADI Compasso d’Oro Award | 2024
NTT DATA and ACEA win the prestigious Compasso d'Oro award for design of a sustainable water management system built for a more ecofriendly future.
The Forum for Public Administration in Italy | 2024
NTT DATA was recognized for the UNICA National School Program experience design at the PA FORUM 2024
Cannes Lions | 2024
NTT DATA sponsored the 2024 Young Lions Competitions
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