NTT DATA announces continuation as the Main Partner for the BMW International Open 2022 | NTT DATA

Wed, 08 June 2022 - 3 min

NTT DATA announces continuation as the Main Partner for the BMW International Open 2022

As a main partner for the competition, NTT DATA will bring its spectator engagement installation, The NTT DATA Wall to the BMW International Open this year.

NTT DATA today announced that it will be bringing the NTT DATA Wall - its detailed analytics large-scale media installation - to the BMW International Open 2022. The continuation of NTT DATA’s sponsorship as a Main Partner for the German competition will see the use of data, analytics, and cutting-edge sports technology bring a more engaging and immersive way for fans to follow events in real-time, both on the course and at home.

NTT DATA’s ongoing involvement in the event further consolidates its relationship with the BMW Group, which spans over 30-years. Having assisted the automotive giant with end-to-end digital transformation, streamlining processes, and supporting innovation, the partnership with the BMW Group is built on a global collaboration.

Both organisations place innovation at the heart of everything they do, and this was further showcased at the 2021 BMW International Open, which saw the collaboration bring fans new ways to enjoy and engage with sport. Following this success, the relationship will continue to ensure that fans get the best possible experience, with the continued data experience, and the addition of the NTT DATA Wall.

Through logging into BMW Golf Sport’s digital platform, fans can access NTT DATA’s extensive analysis that uses vast quantities of data points to tell the story behind the scoreboard. The data-rich graphics will explain how players perform against the course and one another. For example, insights can be viewed on who the day’s big hitters off the tee are, who is making the most fairways, and which players are taking the fewest putts per hole. In addition, NTT DATA’s intelligent prioritisation algorithm will track the most important developments during the tournament in real-time, meaning if a major moment occurs on the course, such as the leader dropping a shot or one of the chasing pack scoring an Eagle to take the lead, the news flashes up on the interactive service and will display on the NTT DATA Wall. This enables fans to remain up to date with every highlight on the course as it happens.

Stefan Hansen, CEO at NTT DATA Germany, commented: "The BMW Group and NTT DATA have been working together for more than 30 years, here in Germany but also worldwide. 

“After the past two years of uncertainty, we’re excited to bring an immersive and engaging experience to fans following the great success of the BMW International Open 2021, and as we return to full capacity events.

“It is becoming increasingly clear that technology will be the most important element of revolutionising the fan experience moving into the future. Alongside the BMW Group, we are leveraging the latest innovations to shape the future of sports consumption and ensure that deserving golf fans get the best possible data experience. We’re delighted to have the opportunity to enrich viewing experiences again this year.”

Joern Plinke, Head of BMW Golfsport Marketing at BMW Group, commented: “Having a partnership with NTT DATA for more than 30 years we knew bringing them into the fold for our Golf Sports events would produce exciting innovations for viewers and fans. At last year’s event, we were certainly proven right, and we’re now thrilled to have the launch of the NTT DATA Wall, providing an engaging experience for those at the event, while we continue to engage with those at home too.

“This year we look forward to providing, alongside NTT DATA, a data experience worthy of the prestige of such a renowned competition.”

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